“AS we get closer to the World Cup, you can feel the energy and excitement across Vancouver,” said Vancouver Mayor Ken Sim on Tuesday. “Our communities, local businesses and fans are ready to welcome the world, and this milestone brings us one step closer to an unforgettable celebration of sport, culture and connection. Vancouver has a long history of embracing global events with pride, and the FIFA World Cup 2026 will be no exception.”

“With just 100 days until the World Cup arrives in British Columbia, excitement is building throughout the province. Hosting matches in Vancouver will bring lasting economic and community benefits by supporting local businesses, creating jobs, and inspiring young athletes in every corner of our province,” said Anne Kang, Minister of Tourism, Arts, Culture and Sport.

“But this is about more than seven matches – it’s about the legacy we leave behind, and soon we will share how the World Cup’s impact on British Columbians will extend far beyond the final whistle. We’re also excited to support community celebrations and will soon announce watch party locations throughout B.C. to help make participation accessible and affordable for more people. Until then, we can’t wait to welcome the world and showcase everything British Columbia has to offer.”

To mark today’s milestone, Vancouver’s Host Committee is launching a series of community and digital activations designed to invite British Columbians to celebrate and share in the excitement.

• 100 in the Wild: Fans are invited to take part in the 100 Days to Go in the Wild social media campaign by bringing the number 100 to life in creative ways, big or small. This could be an installation, object, moment, or activation using any medium such as a location, space or everyday surroundings. Participants can capture their creation, post it on social media, and tag @FWC26Vancouver for the chance to be featured on official channels.
• “Dear Soccer” Campaign Launch: The Dear Soccer campaign will also launch on social today and pays homage to British Columbian’s deep connection to soccer. Through real letters and short video messages from fans, players, coaches, volunteers and families, this fan led series invites locals to share the role soccer has played in their lives. Fans are encouraged to watch, share and amplify the content across platforms.
• Street Squad Takeover at select Transit Hubs: Street squads will be popping up across select transit locations in Vancouver. From approximately 3 to 6 p.m., they will be at Commercial-Broadway and Stadium-Chinatown stations, and at 5 pm they will be at the countdown clock on Terry Fox Plaza at BC Place Vancouver. Commuters and passersby will have the chance to participate in quick quizzes, win small giveaways and learn about upcoming World Cup activities.

“With just 100 days to go until the FIFA World Cup 2026, the excitement is building. This summer, Canada will both host and play to win,” said Adam van Koeverden, Secretary of State (Sport) and Canada’s FIFA Sherpa. “More than one million visitors will come and billions will be watching. We will see real economic activity right across our country, while writing a new chapter in Canada’s soccer legacy. The legacy of the FIFA World Cup 2026 will be felt long after the final whistle, from coast to coast to coast, in the story we get to tell as a vibrant, welcoming, and innovative host country.”

“Celebrating the beautiful game belongs to everyone, and we want all to be part of it and make lifelong memories,” said Jessie Adcock, FIFA World Cup 2026 Vancouver Host Committee Lead. “As we count down the next 99 days, our focus is on showcasing Vancouver’s welcoming spirit and bringing people together through sport,”

Vancouver’s Host Committee and its partners want to ensure British Columbians are aware of exciting opportunities and events occurring in the coming days and weeks ahead, including:

• Donate to Level the Field to be one of the 52 people who will get the once in a lifetime chance to see a World Cup Match at BC Place Vancouver. Donations will support amateur sport accessibility across the Province of B.C. Donate at www.levelthefield.ca
• Stay tuned for exciting updates on the FIFA Fan Festival later this week and over the next few months, including details on match viewing, the performance line up and more at www.vancouverfwc26.ca/fifa-fan-festival. 
• Attend an information session to learn more about the different venues and ask questions. Learn more on the community hub (www.vancouverfwc26.ca/community-hub/community-activation) including checking out the Community Activation Playbook.
• Participate in the FIFA World Cup Trophy Tour by Coca‑Cola by getting tickets at: www.cokeurl.com/trophy.
• Take in dressing and signage as it goes up around the city. Grab a selfie at the first installation at the former Hudson’s Bay building in the heart of downtown Vancouver.
• Keep an eye out for a comprehensive “Know Before You Go” campaign that equips fans and visitors with key transportation and travel guidance, provides essential safety and emergency information through official channels, and shares clear venue details to ensure a smooth and informed event experience.
• Check out Vancouver content on the FIFA World Cup 2026 App and follow the FIFA World Cup 2026 Vancouver WhatsApp channel for updates at: https://whatsapp.com/channel/0029VbBrXqO5kg741l7n2e2R.
• Learn more about the costs and benefits of hosting when the financial update is rolled out in late spring.