Mazda Motor Corporation recently announced “Sustainable Zoom-Zoom 2030,” a new long-term vision for technology development that looks ahead to the year 2030. As part of the new technology to achieve this vision, the company disclosed plans to introduce a next-generation engine called SKYACTIV-X in 2019. SKYACTIV-X will be the world’s first commercial gasoline engine to use compression ignition. Under the original “Sustainable Zoom-Zoom” vision announced in 2007, the company has striven to offer both driving pleasure and outstanding environmental and safety performance. In light of the rapid changes taking place in the automotive industry, the new vision takes a longer-term perspective and sets out how Mazda will use driving pleasure, the fundamental appeal of the automobile, to help solve issues facing people, the earth and society.
Mazda believes its mission is to bring about a beautiful earth and to enrich people’s lives as well as society. The company will continue to seek ways to inspire people through the value found in cars. Mazda’s approach includes expanded measures for carbon dioxide reduction from a “well-to-wheel” perspective, considering emissions over the vehicle’s entire life cycle
Aim to reduce corporate average “well-to-wheel” carbon dioxide emissions to 50 percent of 2010 levels by 2030, and achieve a 90-percent reduction by 2050
In line with this policy, continue efforts to perfect the internal combustion engine, which will help power the majority of cars worldwide for many years to come and can therefore make the greatest contribution to reducing carbon dioxide emissions, and combine the results with effective electrification technologies
From 2019, start introducing electric vehicles and other electric drive technologies in regions that use a high ratio of clean energy for power generation or restrict certain vehicles to reduce air pollution. Mazda’s approach is to develop more advanced safety technologies under the Mazda Proactive Safety philosophy, working toward the goal of eliminating traffic accidents
Further enhance safety fundamentals, such as correct driving position, pedal layout and good visibility, and standardize them across all models
Promote further standardization of i-ACTIVSENSE advanced safety features, which help drivers recognize and assess potential hazards; in addition to Japan, where they are already becoming standard, gradually make these technologies standard in other markets starting in 2018
Begin testing of autonomous driving technologies currently being developed in line with Mazda’s human-centered Mazda Co-Pilot Concept2 in 2020, aiming to make the system standard on all models by 2025