Chevy Celebrates 100 Years of Iconic Truck Design

One hundred years ago, Chevrolet introduced the 1918 One-Ton, setting the stage for a century of iconic trucks. To commemorate this milestone, the brand is looking back on 10 of the most iconic designs in Chevy truck history. While Chevrolet truck design has changed radically over the past 100 years, one thing has always been true: Form has followed function as the trucks evolved to meet the customers’ changing needs.

“Today, the Chevrolet truck design studio is focused on purposeful design that creates personality and customization options for a wide breadth of truck customers,” said Rich Scheer, director of Exterior Design for Chevy Trucks. “Looking back on the past century of truck design, I realized that Chevrolet designers have been focused on the same goals since the very beginning.” Here are 10 of the most iconic Chevy trucks in the past 100 years

  • 1947 3100 Series: This is one of the most iconic designs in automotive history. If you mention a vintage Chevy truck, I think almost everyone will picture this model in their mind. It was such a departure, advertisers coined the phrase “Advance Design,” because it was bigger, stronger and sleeker than ever before.
  • 1955 3124 Series Cameo Carrier: Known as the Task Force truck, the Cameo Carrier is Chevy’s first Fleetside design. The bed surface is flush with the cab and fender, making for one complete, elegant shape from front to back. It was also Chevrolet’s first bumper-to-bumper styled truck, as styling didn’t stop at the back of the cab. ◾1973 C30 One-Ton Dually: This third-generation C/K square-body truck was the first crew cab dually to market, and many consider it to be the first modern Heavy Duty Truck. The design reflects a dramatic increase in capability for customers who used their trucks for both work and recreation. It is simple, tough and purposeful, similar to the earliest Chevrolet trucks.
  • 1988 C/K1500: The C/K1500 was the first truck design influenced by aerodynamics. This generation had great design reach, meaning it looked very advanced for its time? That is especially true for the new interior design, with a low instrument panel, pod-like setup and even buttons that looked futuristic. This truck still looks modern and sophisticated 40 years later.
  • 2007 Silverado 1500: The 2007 Silverado is simple, modern and powerful, featuring exaggerated wheel flares and a clean body side. It’s another evolution for Chevrolet trucks in creating their own identity on the road, with distinctive front and rear ends. This truck brought back the “tough truck” look and feel, even though it was still heavily influenced by aerodynamics.