For a while now, actors have been making cameo appearances in popular TV shows to promote their movies. The makers of Boss, however, have decided to step it up a notch. The film’s lead actor, Akshay Kumar, will soon be seen in a special edition of the classic comic book series, Chacha Chaudhary.
The makers felt that there are cerain similarities between Boss – the character that Akshay plays – and Chacha Chaudhary, the comic book’s popular protagonist. While Chaudhary solves people’s problems, Akshay too helps those in distress, albeit in his own funny way, in the film.
Says Akshay, “I’ve been a fan of Chacha Chaudhary and Sabu (the alien who helps Chacha Chaudhary fight criminals) since childhood. I am honoured that my character will now be featured alongside them in a special comic book.”
Speaking about the tie-up, Rudrarup Dutta, head of marketing, Viacom 18 Motion Pictures, says, “It is a unique way to connect with our target audience, especially children. It also is a matter of pride to be part of this collector’s edition and a treasure for Indian comic book fans.” This edition, to be printed in English and Hindi, will be officially launched by Akshay soon.
Boss, produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions, releases on October 16.