This technology will mean no more ticket line-ups, digging for exact change or worrying about pre-calculating zones for customers who don’t have a Compass Card. This new feature will be especially convenient for tourists and infrequent riders – they can simply tap and ride.
TransLink says its card-clash marketing campaign continues to remind customers to tap only the card they wish to be charged, not a wallet or phone case with multiple cards inside. This will ensure the correct card is charged once the technology goes live. If a customer presents more than one card to a card reader, the system will charge the first card it detects, which may not be the one the customer intended for payment.
Signs throughout the system now include information about how Tap to Pay will work, so customers can prepare for the new feature. The new ads also encourage customers to keep using a Compass Card in order to take advantage of discounted rates.
Kevin Desmond, CEO, TransLink, said: “We are a customer-first organization and are always looking for innovative ways to improve our customers’ experience. Tap to Pay is all about customer convenience. Compass is great for regular riders and this initiative leverages its greater potential by adding more convenient payment options for infrequent users and travellers. With tourist season upon us, this is perfect timing for the launch of this new technology.”