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About Us

For more than three decades, the Voice Group has been an award-winning voice for British Columbia’s Indo-Canadian community. Founded in 1992, the Voice Group is Canada’s largest publisher of Indo-Canadian media — home to Voice Newspaper in English and Awaaz in Punjabi, alongside our daily coverage at voiceonline.com.

Each week, our newsroom covers the stories that matter most to South Asian communities across British Columbia — breaking news, crime and public safety, provincial and world affairs, sports, and the people and events that shape everyday life. We report with the same rigor as any major newsroom, while staying rooted in the community we serve.

Voice and Awaaz are distributed free of charge at high-traffic South Asian businesses throughout the Lower Mainland, reaching tens of thousands of readers every week in print alone — with many more following our coverage online. For advertisers, that reach makes the Voice Group one of the most effective ways to connect directly with British Columbia’s South Asian community.

Our vision is a South Asian community in Canada that is fully informed, fully represented, and fully heard. We believe strong local journalism is essential to that — holding power to account, celebrating our communities’ achievements, and giving voice to the issues that mainstream media often overlook. As Voice and Awaaz grow alongside the community we serve, our commitment to accurate, independent, and fair reporting remains the foundation everything else is built on.

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Established in 1992, Voice has grown into the largest group of Indo-Canadian publications in Canada. Voice exists to serve the South Asian community in British Columbia and across Canada with accurate, fair, and independent news coverage of local, regional, national, and world events. This Code sets the standards of professional conduct that guide our newsroom’s judgment and reporting.

This Code of Ethics governs all news content produced, edited, and published by Indo-Canadian Voice (“Voice”), across its print and online editions. It applies to all editorial staff, contributors, and freelancers producing news content on Voice’s behalf.

Core Principles

Accuracy. We publish news based on information from reliable, credible sources — including official statements and media releases from organizations such as the RCMP, other police services, and government agencies. We do not conduct independent investigations to verify claims made by these sources, but we attribute information to its source clearly and update or correct our reporting if a source’s account changes.

Fairness and balance. We report all sides of a controversy or dispute fairly. Individuals and organizations who are the subject of critical coverage are given a genuine opportunity to respond before publication.

Independence. Editorial decisions are made free from outside pressure, including from advertisers, sponsors, political parties, community organizations, or any individual or group with a stake in the coverage. Advertising and sponsored content are clearly labelled and kept visually and editorially distinct from news content.

Sourcing and attribution. We identify sources wherever possible. Anonymous sources are used only when necessary to protect a source from harm and only when the information cannot reasonably be obtained on the record; their use is approved by a senior editor.

Original reporting. Voice’s news content is produced on an ongoing basis by its own newsroom and is not primarily aggregated, syndicated, or republished from other outlets without attribution.

Corrections, Conflicts of Interest, and Privacy

Corrections. When Voice publishes inaccurate information, we correct it promptly, clearly, and visibly, both in print (in a designated corrections space) and online (as a note appended to the original article).

Conflicts of interest. Editorial staff disclose to their editor any personal, financial, or organizational relationship that could reasonably be seen to compromise their objectivity on a story. Staff do not report on matters in which they or their immediate family have a direct financial or personal interest without disclosure.

Privacy and harm. We exercise judgment and restraint in reporting on private individuals, victims of crime, and minors, weighing the public interest in publication against the potential harm of disclosure.

Respect for community. As a publication serving the South Asian community, we are committed to accurate and non-stereotyped representation of the communities we cover, while maintaining our independence from any community organization, religious body, or political group.


Adopted by Indo-Canadian Voice, effective 21 September 2026. Full version also available at voiceonline.com/ethics-standards.

Reach Us Directly
General Manager
Mandeep Singh
604-786-7000
General Query
Sales, ads & general questions
604-502-6100
Office
Main office line
604-497-1000
Our Reach
92,500
VOICE Weekly Readers
25,000 Circulation
86,950
Awaaz Weekly Readers
23,500 Circulation
Advertise With Us

Advertising in the VOICE raises your business profile within the South Asian community — and turns your support of our community into a new revenue-generating channel for your organization.

Call us at 604-502-6100 or email sales@voiceonline.com to get started.

Visit Us
Our Office

Indo-Canadian Voice Newspaper 9360 120 Street Surrey, BC V3V 4B9 Canada

Working Hours

Monday – Friday 10:00 am – 4:00 pm

Key Contacts

Editor: Rattan Mall newsdesk@voiceonline.com

Sales: sales@voiceonline.com Classifieds: voiceclassified@gmail.com