Kumail Nanjiani Stars In New Lexus, Marvel Studios’ ‘Eternals’ Spot

If you’re Kingo in Marvel Studios’ “Eternals,” played by Kumail Nanjiani, this includes your gleaming new Lexus IS 500 sports sedan. As the exclusive automotive partner of Marvel Studios’ “Eternals,” Lexus debuts a marketing campaign today with a long-form video titled “Parking Spot.” In the two-minute piece, Kingo has to solve a very human problem before he can join the epic Super Hero battle happening downtown — finding a safe parking spot for his new Lexus IS 500 F SPORT Performance, the most powerful IS ever, with a 472-horsepower naturally aspirated V8 engine.

As the exclusive automotive partner of Marvel Studios’ “Eternals,” Lexus debuts a marketing campaign with a long-form video titled “Parking Spot,” featuring  Kumail Nanjiani and the Lexus IS 500 F SPORT Performance.

As the exclusive automotive partner of Marvel Studios’ “Eternals,” Lexus debuts a marketing campaign with a long-form video titled “Parking Spot,” featuring Kumail Nanjiani and the Lexus IS 500 F SPORT Performance.

In addition to Kumail Nanjiani, the film stars Angelina Jolie, Gemma Chan, Richard Madden, Lauren Ridloff, Brian Tyree Henry, Salma Hayek, Lia McHugh, Barry Keoghan, Don Lee and Kit Harrington. Marvel Studios’ “Eternals” hits U.S. theaters on November 5, 2021.

“There’s a natural synergy between Marvel Studios and Lexus. We both go all-in to deliver amazing experiences,” said Vinay Shahani, Lexus vice president of marketing. “We’re incredibly excited to team up with Marvel Studios’ ‘Eternals’ to showcase our very own superhero, the first-ever V8 IS 500, which ushers in a new Lexus F SPORT Performance Line.”

“We’re thrilled to partner with Lexus to give viewers an early look at one of our new heroes, Kumail Nanjiani’s Kingo, in action. Lexus’ creative campaign is appropriately epic, delivering the same combination of action, spectacle and humor our fans will see in the film,” said Mindy Hamilton, SVP, Global Partnership Marketing at Marvel Studios.

The spot also features the new voice of Lexus, actor Gaius Charles. The fresh new voice of Lexus for general market advertising marks the latest chapter in the Lexus brand evolution.

“Parking Spot” will headline the high-profile marketing campaign, set to appear in a wide range of media placements, from special events to Lexus dealerships. A 30-second version of the spot will air on cable and in cable sports, as well as during college football, NHL and soccer. In addition to broadcast, the campaign includes advanced TV, digital and social. The Lexus LS 500 flagship sedan and the all-new NX luxury crossover will make appearances in the film.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.