Black ‘Murrah’ buffalo with short and tightly curled horns for Rs 80,000 and herd of 10 ‘Holstein Friesians’ cows at Rs 6 lakh on the click of the mouse the Indian online classifieds are moving beyond usual items such as mobiles, cars and real estate with increasing internet penetration in smaller towns.
Online classifieds players Quikr and OLX are finding good traction for their business from semi urban and rural areas in states like West Bengal, Tamil Nadu, Karnataka, Maharashtra, Orissa, Assam and Uttar Pradesh.
“While the main metros continue to be top contributors to our site, the rapidly increasing internet usage in tier 2 and 3 towns has also boosted our growth tremendously. Today Tier 2 and 3 cities account for over 50% of our traffic,” Quikr CEO Pranay Chulet told PTI.
OLX, which has a majority of users mainly from metros, is also finding that small town traffic on its site is growing.
“We do notice positive trends from Tier 2 cities as well. These include cities like Jaipur, Surat, Cochin,” OLX CEO Amarjit Batra said.
With these sites offering platform to users to buy and sell a wide range of products, it is not surprising that enterprising farmers are using them to sell their pets and animals as well.
“People are now witnessing responses to ads even for pets and animals like cows and buffaloes, which have been listed for sale on OLX from rural or semi urban areas,” Batra said, adding such trends were prevalent globally.
Buying and selling of such dairy animals is already a practice in rural India and the availability of this platform has further catalysed the trading of dairy farming animals ensuring better reach and responses compared to other traditional platforms, he added.