THANKS to the generosity of BC Liquor Stores customers throughout the province, almost $66,000 in donations were collected for the Canadian Red Cross appeal to help B.C. residents affected by spring flooding.
Port Coquitlam’s Westwood Centre customers donated the most at $7,089. The other top five were Terrace ($5,006), Kelowna Orchard Park ($4,565), Kamloops North ($2,915) and Grand Forks ($2,203)
“As flood-recovery efforts continue, the effects will be felt for many months to come,” said Kimberley Nemrava, Vice President, Canadian Red Cross, British Columbia and Yukon. “We extend our heartfelt thanks for this significant contribution, on behalf of those people impacted by flooding.”
From May 22 to June 24, all 197 BC Liquor Stores participated in the campaign. Customers had the option of contributing at the till, in multiples of $2 or $5.
The donations have gone to the Canadian Red Cross, which had a disaster response team that mobilized supplies, and supplied shelter and basic needs to evacuees. Residents, who returned to flooded communities, received clean-up kits with gloves, brooms and sponges, as well as other items, to help them get back into their homes.
“We take a lot of pride in the relationship we have established with our community. Ultimately, it’s the customers, and their generosity, who are responsible for the success of our corporate social-responsibility initiatives,” said Sean McKenzie, Senior Manager, Westwood Centre store.
The B.C. government announced it would match contributions to the Canadian Red Cross, collected by July 31, up to a total of $20 million.
* BC Liquor Stores collected $65,644.39 in donations for the Canadian Red Cross’s B.C. Floods Appeal.
* Canadian Red Cross and BC Liquor Stores have a relationship, spanning more than 14 years, that has resulted in more than $2.5 million in donations collected for crisis relief.