Celebrating Diwali – New York style


INDIA has perhaps one of the most diverse and colorful personalities amongst all nations. Its festivals and celebrations are just as vibrant and varied as its people. Any given month there is a festival being celebrated by its over 1.2 billion people but the king of all Indian festivals is undoubtedly Diwali – the Festival of Lights. The festivities around Diwali are not just contained within Indian but it’s also celebrated with much pomp and glory by the over 25 million overseas Indians all over the globe. But let’s take a look at a mega celebration happening much closer to home here in North America.

Making its debut last September, Event Guru Inc. broke all records as far as Diwali festivities are concerned. “Maharashtra Tourism (Mumbai) Diwali at Times Square” was held at the world famous venue Times Square. The event also matched the fervor and hungama of Times Square. Attracting thousands of Indians to celebrate along with their fellow expats and tourists from around the world, Diwali at Times Square brought with it melodious tunes of Shankar Mahadevan, a fantastic display of Maharashtran culture and cuisine and the crowning glory – Bollywood stars like Ranbir Kapoor, Neetu Singh and Rishi Kapoor. Treat for the younger audience was performances by Culture Shock who kept the 2nd generation Indians on their toes. There was music, there was dancing, there was masti and there was hungama – all the ingredients needed for a stellar Diwali celebration right in the heart of none other than New York City – the crossroad of the world.

The splendor of last year’s event is going to be recreated again this year with the hungama multiplied and the volume turned up a notch. Stars have been lined up – Shaan (one of the leading playback singers), Shalmali Kholgade and for the youth of today – Culture Shock, Mickey Singh, DJ Baba Khan, Arjun and many more are all ready to come and rock this event once more. Aditya and Pankhudi – from the famous Star TV Show “Pyar ka Dard hai Mitha Mitha Pyara Pyara” who come into your living room every day will be at the event to show you their bollywood dance moves in person. Other Bollywood bigwigs are also packing their bags to attend this year’s Diwali celebration in New York City. Cultural performances, mouth-watering Indian food, dances like you’ve never seen before, fashion shows, henna application, kid’s activities and many other attractions for every member of the family make this FREE event a definite ‘to do’ on your list. This year, the event will begin at noon and go on until 5 pm but the party will just be getting started at 5:30 p.m. with the ‘Light Up Times Square’ concert where you will be able to see some of your favorite Bollywood stars who will travel all the way from India to wish you a Happy Diwali and celebrate under the stars and amongst the lights of Times Square.

This event promises to be another show stopper.  So pack your bags, buy your tickets and book your hotel rooms to be there on Saturday, September 20 to celebrate Diwali New York style, with pomp, glamour and lots of noise!

So who is the mastermind behind this magnificent event? None other than Event Guru Inc., New York’s premier Multi-cultural event planning company which brings professionalism and perfection to every event executed under its banner. But every event also needs magnanimous sponsors and topping those on the list is none other than our Title Sponsor Maharashtra Tourism Development Corporation, the state tourism agency for the Indian State of Maharashtra which houses Mumbai and Bollywood.  Presenting Sponsor Air India, Gaana.com, Wells Fargo, Tea India,  Bank of India and some of the other major sponsors who make this event a reality for many NRI’s who crave the celebrations back home but now can get a taste of it and more right here in their own back yards.

You still want to know more, visit www.diwalitimessquare.com or visit our Facebook page for timings, venue information, sponsorship information for vendors and much more. Mark your calendars folks, you don’t want to miss this one!