BY BRUCE ANDERSON & DAVID COLETTO
WE just completed a national survey of 3,000 Canadian adults (August 6 to 11, 2021).
As we head towards a likely election call in the next few weeks, here’s our latest look at the Canadian political environment.
How will Canadians react to an early election call?
While only a minority prefer an election now, the vast majority (83%) won’t be upset at [Prime Minister] Mr. [Justin] Trudeau if he asks the Governor General for an early election.
When asked, “If the Prime Minister asks for an election to be held this fall saying he would like to give Canadians a chance to select the government they want to take the country forward, how would you feel about this?” 38% say they would be happy to have a chance to cast a ballot and help choose the government to take us forward, 44% would prefer not to have an election but it isn’t something that would affect how they vote, while 17% say they would be upset at Mr. Trudeau because an election seems unnecessary.
Most (72% of the 17%) of those who would be upset about an election call are supporters of opposition parties – 40% Conservatives, 17% NDP, and 8% BQ.). 28% are Liberal supporters.
Among current Liberal supporters, 13% would be upset. Among accessible Liberals (those open to voting Liberal but don’t support the party), 17% would be upset.
See below: “How does this translate into vote intention?”
What if there’s a 4th COVID wave?
We asked how people would react if a fourth COVID wave happens during an election campaign. Two-thirds (66%) say it wouldn’t have any effect on how they vote, 20% would be angry enough not to vote Liberal while 14% say they would be more likely to vote Liberal because they feel they have don’t a reasonable job already managing the pandemic.
Those who say they would be angry enough not to vote Liberal include 10% of current Liberal supporters and 20% of accessible Liberals.
Mood of the country
If a campaign starts imminently, Canadians will be in a far better mood than they were at the start of the 2019 campaign – 46% think the country is headed in the right direction. This is near the highest it has been in over 5 years and 11-points higher than at the start of the 2019 campaign.
In contrast, views about the direction of the US and the world more generally have turned more negative. While 38% of Canadians felt the US was headed in the right direction in June, today 25% feel the same way – a 13-point swing likely related to the rapid increase in COVID-19 cases in the US among the large unvaccinated population.
Today, 45% approve of the job being done by the Trudeau government, while 37% disapprove – which is the lowest disapproval rating since January 2021. This +8 net score nationally breaks down to a +15 in BC, -20 in Alberta, -13 in Man/Sask, +15 in Ontario, +8 in Quebec, +27 in Atlantic Canada.
Desire for change
Over the past few months, the desire for change has inched up but is still far below views held at the end of the last campaign in 2019.
Today, 43% say it’s definitely time for a change in government while another 23% think it would be good to have a change (66% want change), but it’s not that important to them. In contrast, 20% say it’s definitely best to keep the Liberals in office while another 13% would like to keep the Liberals but say it’s not that important to them (33% want Liberals re-elected).
To put this in context, the strong desire for change is 9-points lower overall today than when Canadians voted on Election Day in 2019 (43% vs. 52%) – an election in which the Liberals won the most seats in the House of Commons.
Justin Trudeau enjoys a positive impression among 40% and negative impressions among 41%, for a net score of -1. Views of Mr. Trudeau have been stable for most of 2021. In August 2019, 33% had a positive impression of Mr. Trudeau compared with 45% who had a negative view for a net score of -12.
Mr. Trudeau is more popular with women (+7), Atlantic Canadians (+19), Ontarians (+8), and those who self-ID as a racialized Canadian (+20). Among Liberal supporters he is +83 and among Liberal accessible voters (those open but not currently voting Liberal) he is +23.
Jagmeet Singh enjoys a positive impression among 40% and finds negative impressions among 24% for a net score of +16. Mr. Singh has had a net positive impression for the entire period since the previous election. In August 2019, Mr. Singh’s positives were 25% and negatives were 28% for a net score of -3.
Mr. Singh is more popular with those under 30 (+37), women (+25) and those in BC (+30). Among NDP supporters he is +83 and among NDP accessible voters (those open but not currently voting NDP) he is +54.
Erin O’Toole enjoys a positive impression among 22% and finds negative impressions among 41%, for a net score of -19. In August 2019, Mr. O’Toole’s predecessor Andrew Scheer had positives at 33% and negatives at 36% for a net score of -3.
Among Conservative supporters, he is +62 and among Conservative accessible voters (those open but not currently voting Conservative) he is +13 with a majority saying they have either neutral views of him or don’t know enough to have an opinion.
In short, the Liberal and NDP leaders are both in stronger reputational shape than they were in 2019 and the Conservative leader is in a worse position. Trudeau has improved by a net 11, Singh by a net 19 and O’Toole is a net 16 worse than where Scheer was at.
How does this translate into vote intention?
If an election were held now, the Liberals would win 37% of the vote, the Conservatives 28%, the NDP 20%, the Green Party 5% and the Bloc Quebecois (BQ) at 22% in Quebec (15 points behind the Liberals and down 9 points since earlier this month). The People’s Party captures 4% of the vote, the highest we have had in our tracking while the Maverick Party is at 0% nationally but registers a bit in Alberta (1%) and Manitoba/Saskatchewan (2%).
• In BC, we see the Liberals ahead of the NDP and Conservatives (36% to 29% and 26%). In 2019 the Conservatives won BC with 34% of the vote, followed by the Liberals at 26% and the NDP at 32%.
• In Alberta, 46% would vote Conservative compared with 22% for the NDP and 21% for the Liberals, 7% for the People’s Party and 3% for the Greens. In 2019, the Conservatives won 69% of the votes, compared to 14% for the Liberals and 12% for the NDP.
• In Manitoba and Saskatchewan, the Conservatives are only slightly ahead of the Liberals (36% to 31%).
• The Liberals (with 41%) have a 13-point lead over the Conservatives (28%) in Ontario, with the NDP at 22% and the Green Party at 5%. In 2019, the Liberals won 42% of the vote, compared to 33% for the Conservatives and 17% for the NDP, and 6% for the Green Party.
• In Quebec, we see the Liberals with 37%, followed by the BQ (22%), the Conservatives (19%) the NDP at 12%. In 2019, the Liberals won 34% of the vote compared to 32% for the BQ, 16% for the Conservatives and 11% for the NDP. The BQ is down by 9-points from earlier this month.
• In the Atlantic provinces, the Liberals (47%) are well ahead of the Conservatives (24%) and the NDP (21%).
We are also resuming testing levels of motivation, by asking people how likely they are to turn out and cast a ballot on election day. Among the 77% of respondents who said they would definitely be voting, the Liberals lead by 9 as well: 38% Liberal, 29% Conservative, 20% NDP, 5% BQ and 4% Green. 4% would vote for the People’s Party.
What impact could the People’s Party and Maverick Party have?
In this survey, we asked respondents whether they would consider voting People’s Party and the Maverick Party (in the west only) and also included the Maverick Party in our prompted vote intention question.
Overall, 18% of respondents are open to voting for the People’s Party while 11% of those living in Western Canada are open to voting for the Maverick Party. Both pools of accessible voters for these parties are much smaller than the other parties we ask about.
To assess where each might pull additional support, we explored what percentage of a party’s current supporters are open to voting for either party. Right now, 21% of Conservative supporters say they are open to voting People’s Party while 10% of Conservatives in Western Canada are open to the Maverick Party.
21% of Green supporters say they are open to voting for the People’s Party compared with 11% among Liberals and 13% among NDP supporters. 11% of BQ supporters in Quebec are open to voting for the People’s Party.
What outcome would people prefer?
We asked respondents which of four outcomes they would prefer to see happen – a Liberal majority, a Liberal minority, a Conservative majority, or a Conservative minority.
Overall, 64% would prefer to see some form of Liberal government over a Conservative one (37% majority vs. 27% minority) while 36% would prefer to see some form of Conservative government over a Liberal one (26% majority vs 10% minority).
75% of current NDP supporters would prefer to see a Liberal government, including 26% who want a Liberal majority. Among BQ supporters, 58% would prefer a Liberal government while 42% would prefer a Conservative one.
Most interesting, among those open to voting Conservative – 34% would prefer to see a Liberal government including 16% who want to see a Liberal majority.
Which party do Canadians think will win?
Almost half of Canadians surveyed think the Liberals are going to win the election (45%) while 18% think the Conservatives will win and 9% think the NDP. 23% are unsure.
• Among Conservative supporters, 61% think the CPC will win while 20% think the Liberals will.
• Among Liberal supporters, 86% think the LPC will win while 4% think the Conservatives will.
• Among NDP supporters, 41% think the NDP will win while 35% think the Liberals will and only 9% think the Conservatives will.
Among BQ supporters, 46% think the Liberals will win while 9% think the Conservatives will.
The survey was conducted with 3,000 Canadian adults from August 6 to 11. The margin of error for a comparable probability-based random sample of the same size is +/- 1.8%, 19 times out of 20.