RATTAN’S RUMBLE: The politics of press releases: How NOT to write them!

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AS it is, media are always cynical about politicians who will say anything just to please voters.

Nowadays we expect statements from politicians of all stripes to say how great South Asians, who are a force to be reckoned with in Ontario and B.C., are – and how important India is and so on.

And, of course, we expected the usual greetings on the independence days of Pakistan (August 14) and India (August 15) as usual.

BUT what I did NOT expect was the way the BC NDP handled their press releases.

The greetings for both Pakistan and India were IDENTICAL except, of course, for the words “Pakistan / India” and “Pakistani / Indian” and the dates “August 14 / August 15.”

Here, read for yourself and wonder how exactly sincere was the NDP about the greetings if that is the kind of effort that went into the press releases?

Just a FORMALITY, I guess!

 

Press Release 1:

 

B.C. New Democrat statement in celebration of Independence Day in Pakistan  

 

Bruce Ralston, the New Democrat spokesperson for International Trade, Immigration, and Multiculturalism, released the following statement in celebration of Independence Day in Pakistan.

“On behalf of John Horgan and British Columbia’s New Democrat caucus, I would like to extend my best wishes to all those celebrating Pakistan Independence Day. It was on August 14, 1947 that Pakistan became a sovereign nation.

“For decades, people of Pakistani descent have been making immeasurable, significant and long-lasting contributions to British Columbia. Our economy, our people and our culture have reaped profound benefits thanks to the hard work and ingenuity of the Pakistani community.

“I hope British Columbians will take the opportunity to acknowledge those contributions and join in the celebrations taking place.

“Once again, on behalf of our entire caucus, Happy Pakistan Independence Day.”

 

Press Release 2:

 

BC New Democrat statement in celebration of Independence Day in India  

 

Bruce Ralston, the New Democrat spokesperson for International Trade, Immigration and  Multiculturalism, released the following statement in celebration of Independence Day in India.

“On behalf of John Horgan and British Columbia’s New Democrat caucus, I would like to extend my best wishes to all those celebrating India Independence Day. It was on August 15, 1947 that India became a sovereign nation.

“For decades, people of Indian descent have been making immeasurable, significant and long-lasting contributions to British Columbia. Our economy, our people and our culture have reaped profound benefits thanks to the hard work and ingenuity of the Indian community.

“I hope British Columbians will take the opportunity to acknowledge those contributions and join in the celebrations taking place.

“Once again, on behalf of our entire caucus, Happy India Independence Day.”

 

 

NOW read Premier Christy Clark’s greetings and see the contrast:

 

Press Release 1:

 

Premier’s statement on Pakistan’s Independence Day

 

In recognition of Pakistan’s Independence Day, Premier Christy Clark has issued the following statement:

“On August 14th, Pakistan marks 67 years since its founding as an independent country.

“Pakistan has faced many challenges since independence, but its people have met each of these with resolve and determination.

“Today, Pakistanis can take pride in the diverse and growing country that has taken shape, built by its industrious and creative people.

“Every day, British Columbians of Pakistani heritage make great contributions to our province, as valued neighbours, colleagues and friends.

“As we work together to build an even better British Columbia, Pakistani-Canadians lend their strength and ingenuity to this common cause.”

 

 

Press Release 2:

 

Premier’s statement on India’s Independence Day

 

In recognition of India’s Independence Day, Premier Christy Clark has issued the following statement:

“August 15th marks the 67th anniversary of India’s independence.

“The founding of modern India was made possible by great courage and sacrifice. Today, Indians can be proud of their country’s achievements: economic growth, cultural vibrancy and steady progress toward equality for all.

“British Columbians of Indian heritage have made remarkable contributions to our province in the fields of entrepreneurship, science and medicine, to name just a few. Indian culture enriches British Columbia, helping to build the inclusive and diverse society of which we are so proud.

“As India celebrates its independence, we can also celebrate the strong and growing ties of trade and culture between British Columbia and India.

“Happy Independence Day!”