Procter and Gamble are coming back for their second consecutive season, which will take place at the Queen Elizabeth Plaza, under a custom-built tenting structure by Tentnology. “Covergirl, Pantene and Olay are presenting sponsors and exclusive suppliers of makeup, haircare and skincare products for Vancouver Fashion Week, for the second consecutive season,” says Melissa Karis, Beauty Communications Director, P&G Canada. “We stand behind Vancouver Fashion Week’s vision of celebrating diversity and showcasing innovative design talent. We’re excited to see the collections and beauty looks on the runway.”
The event’s producer and founder, Jamal Abdourahman, is thrilled that the growth of VFW will showcase the breadth of creative talent from the new as well as returning designers. “The number of designers choosing to show at VFW has doubled in the past four years. We are expecting a strong local and international media presence this season.”
Since the show’s first year in 2001, Jamal has consistently elevated the status drawing top and undiscovered international talents and aligning them with the events long-term growth and development. The goal is simple: provide a diverse international team, dream big and provide an accessible platform for which emerging talent can gain international exposure to promote and sell their product.
Some of the local and international talent this year includes: Joffrey Mongin (France), Andrea Lazzari (Italy), Olya Shishkina (England), Renata Buzzo (Brazil), Karen Yang (Australia), Shinya Yamaguchi (Japan), Hong Kiyoung (South Korea), Shravan Kumar (India), Zampolini (Germany) Antti Asplund Heterophobia (Finland), Elise Lucas (Belgium), Lubov Tumanova (Russia), Goldie (Canada) and Melow Par Melissa Bolduc (Canada).