OPERATION Red Nose is celebrating the success of its 40th annual campaign in Canada and its 28th annual campaign in British Columbia, highlighting the exceptional contribution of thousands of volunteers and the motorists who used its service across the country in nearly 80 communities across Canada, from November 24 to December 31.
This success reflects the unwavering commitment of 27,920 dedicated volunteers, who provided a total of 30,761 rides across the country. For the province of British Columbia, more specifically, 1,361 volunteers took part in this community-driven program, providing 1,500 safe rides.
These figures testify to the scale and importance of Operation Red Nose in boosting road safety during the holiday season, offering an additional responsible solution to the population, the organization stated in a press statement on Wednesday.
Across the country, 77 local host organizations worked tirelessly to roll out this impressive initiative. “The success of the 40th annual campaign is the fruit of commitment and generosity from thousands of volunteers and partners who are dedicated to our mission. Together, we have once again succeeded in making roads safer for the holiday season, and I feel pride and immense gratitude for all who have contributed to this adventure,” said Jean-Marie De Koninck, President and Founder of Operation Red Nose.
ICBC supported Operation Red Nose and contributed to the success of its annual campaign. “Hundreds of B.C. drivers made the smart decision to call Operation Red Nose instead of getting behind the wheel impaired this holiday season. We’re proud to partner with such an impactful organization that has made the holidays safer for all road users in B.C. for more than two decades,” said Shabnem Afzal, ICBC’s Director of Road Safety.
Operation Red Nose is a non-profit organization with a mission to encourage responsible behaviour to prevent impaired driving. The organization also supports local youth and amateur sports projects with100% of the funds raised through the safe ride service being kept in the host communities.
