Thousands prepare to get pink’d! on March 13 in support of a future without breast cancer

THE Canadian Breast Cancer Foundation – BC / Yukon Region (CBCF) challenges individuals, businesses, schools, or community groups across Canada to Get Pink’d! on March 13 in support of a future without breast cancer.

Equally a team building opportunity and a fundraising initiative, Get Pink’d! is a chance for participants to break away from everyday attire by simply wearing an element of pink for a day. For a minimum $5.00 donation, participants will receive a Get Pink’d! button to wear proudly to show their support for the breast cancer cause.

“A highlight of Get Pink’d! for many is the mere pleasure of adding a pop of pink to the wardrobe as an alternative to the standard casual Friday,” says Wendy Slavin, CEO, BC/Yukon Region. “The initiative provides a fun, interactive way for co-workers, teams or friends to come together in support of a common goal. Together, they will be bringing CBCF closer to our vision of creating a future without breast cancer.”

Participating in Get Pink’d! is simple. To register your company, team or community group, simply visit or contact or 604-683-2873.

Get Pink’d! buttons will be worn from coast to coast, however support is not limited to buying a button. Workplace, school groups and teams can also host additional fundraising activities on event day to help support the cause.

Breast cancer is the most common form of cancer diagnosed in Canadian women, representing 26 per cent of all newly diagnosed cases. Since 1986, death rates among women have fallen by almost 40 per cent. Today in BC, 91.8% of women diagnosed with breast cancer survive the disease for 5 years or longer- the highest survival rate in Canada.